Glossary


 * GLOSSARY **(TAKEN FROM THE WORKED DOCUMENTS IN MODULE2)

- Above the line - Agency - Ambient Media - Audience - Banner ad - Below the line - Brand - Brand activation - Brand position - Branding - Business - Client - Communication - Communication tool <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Communicator <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Company <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Complaint <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Connection <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Consumer <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Corporation <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Cost <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Costumer <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Design <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Direct Marketing <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Documentary <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Email <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Empathy <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Gorilla Marketing <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Impact <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Marketing <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Message <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- New Media <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Old Media <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Persuasion <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Presentation <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Product <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Radio spot <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Relationship <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Sms <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Strategy <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Target audience <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Tecnology <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- To Persuade <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Value <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Viral Marketing <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Visual <span style="color: #000000; font-family: Georgia,serif; font-size: 90%;">- Workforce