Module2

__COMMUNICATION AND ADVERTISING __

VIDEO Volkswagen Polo: "Angel´s Day Off"

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I have chosen this piece as it is a perfect sample to recognize most of the goals that the proffesional within the advertising world have to work on: give expression to the market aims, find out an audiovisual expression (required in this case) and find the blend between market solution and artistic expression which everyone can enjoy.

PODCAST

Review of the book // “Resonate: Present Visual Stories that Transform Audiences”, by Nancy Duarte. // //Podcast link:// __[] __ media type="file" key="fir-resonate.mp3" width="240" height="20"

This podcast deals with the importance of a good presentation as the key point of showing a work, and how this communication is so important in the perception of the topic it shows up, because the way to communicate orally a work can turn the topic which is being shown into a very proffesional and serious one or, on the other hand, into a poor one. So in this review of the book “Resonate: Present Visual Stories that Transform Audiences”, the author gives expression to the essential way to capture audiences´ attention, which is a crucial aim in a communicator or public relations´daily work.

//ARTICLE TEXT-TO-SPEECH // //Fragment from the article: "Simple, teach your brand how to connect with your costumers", by Vincent Zwane. // //Text-to-speech link: [] //  media type="file" key="article text-to-speech.mp3" width="240" height="20"

Complete article //<span style="font-family: Georgia,serif;">Vincent Zwane: "Simple, teach your brand how to connect with your costumers". // <span style="font-family: Georgia,serif;">//Article link: http://[|www.articlesbase.com/branding-articles/simple-teach-your-brand-hot-to-connect-with-your-costumers-4065586.html]//

<span style="font-family: Georgia,serif; font-size: 90%;">Simplicity in your marketing strategy can help you build better relationship with your target audiences, as it allows you to get back to the basics of just listening to your audience then responding appropriately. The golden rules of getting brand loyalty need to be recapped, because as branding and design agency's have lost the plot when it comes to communication. <span style="font-family: Georgia,serif; font-size: 90%;">The branding and design agency's have made the act of communication so damn convoluted and complex.With: new media, gorilla marketing, viral marketing, above and below the line, pew! through the line, ambient media and direct marketing, brand activation, just to name a few. Ok I know I mixed some categories of marketing and some faculties of the categories of marketing see now the convoluted branding marketing jargon just oozes. <span style="font-family: Georgia,serif; font-size: 90%;">The simplicity in making successful brands and businesses.

<span style="font-family: Georgia,serif; font-size: 90%;">Branding and design is supposed to be about in essence a collection of people, who are involved in communication as a profession, we should get back to being people talking to other people. Look the only reason, that branding, marketing and design agencies exist is to deliver value, in the form of building a relationship between our clients and the consumer, whether it is old or new media it's imperative to have a clear value proposition that highlights the brand position of the client and deliver that message to the appropriate audience. <span style="font-family: Georgia,serif; font-size: 90%;">Have a level of depth and authenticity, why should I listen to my consumers? You show then that courtesy and listen to them, then respond when they have spoken, it's like any other relationship, their needs to be respect, empathy its actually quite simple, you have been doing it your whole life in every other relationship you have developed. <span style="font-family: Georgia,serif; font-size: 90%;">I know it could be hectic maintaining a relationship with so many people but look at the cost for starters; not really sending emails is free and bulk sms's are a fraction of the cost of one radio spot or there are the equivalent of one banner ad. <span style="font-family: Georgia,serif; font-size: 90%;">Having a sustained and authentic relationship with your clients, will ensure you brand loyalty, trust and credibility. <span style="font-family: Georgia,serif; font-size: 90%;">The question of who is going to respond to such a volume of communication? Become's a mute issue when you consider that corporations, like Tiger Brand hires hundreds in their workforce to count complaints about their products that are forwarded in via telephone every day, and honestly their dose exist technology which scans keywords in emails and sms, to class them, so you could have all that work being automated, an example of such technology is Google Alerts and there are other companies that are building more sophisticated versions of this, that can do the job. Point being start building a real relationship with people and stop talking down to them and they will reward you with allot of good will and money. <span style="font-family: Georgia,serif; font-size: 90%;">Keep it simple and build a relationship ,yes all that had seemed to be idealistic banter resigned to live in the pages of thick marketing text book definitions, has come into its own with the proliferation of new communication tools.

<span style="color: #008080; font-family: Georgia,serif;">Why I chose this article

<span style="font-family: Georgia,serif; font-size: 90%; margin: 0cm 0cm 0pt;">This article is a perfect sample to see, at a glance, what is the main objective and the current goal in branding and communication within the firms world.